{
  "name": "Nepal Digital Marketing Pricing Benchmark 2026",
  "description": "A compilation of publicly published digital marketing, SEO, social media and training prices for the Nepali market, collected from eight named Nepali sources. This is a meta-analysis of published rate cards and pricing guides, not an independent market survey.",
  "url": "https://shashikantshah.com.np/blog/digital-marketing-cost-nepal#benchmark",
  "version": "2026.08",
  "datePublished": "2026-08-09",
  "dateModified": "2026-08-18",
  "currency": "NPR",
  "country": "Nepal",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "citation": "Shah, Shashikant (2026). Nepal Digital Marketing Pricing Benchmark 2026. https://shashikantshah.com.np/blog/digital-marketing-cost-nepal",
  "compiledBy": {
    "name": "Shashikant Shah",
    "url": "https://shashikantshah.com.np",
    "sameAs": [
      "https://www.linkedin.com/in/shashikant-shah/",
      "https://github.com/shashikant-sk",
      "https://x.com/shashikant_03"
    ]
  },

  "methodology": {
    "type": "Compilation of publicly published prices",
    "isIndependentSurvey": false,
    "sampleSize": 8,
    "sampleComposition": "Four live agency price lists and four editorial pricing or training guides, all published by Nepali organisations.",
    "collectionPeriod": "August 2026",
    "sourcePublicationRange": "June 2025 to August 2026",
    "inclusionCriteria": "The source must publish a specific figure or range in NPR on a publicly accessible page. Pages offering quotes on request only were excluded.",
    "knownLimitations": [
      "Every source sells the services it prices, including the compiler. These are advertised rates, not transaction data.",
      "Published rates are opening positions and may not reflect negotiated prices.",
      "No response-rate or sampling frame exists, so these ranges are directional rather than statistically representative.",
      "Ranges reflect Kathmandu-weighted supply; two sources are based outside the valley.",
      "Figures are exclusive of Nepal's 13% VAT unless a source states otherwise."
    ]
  },

  "sources": [
    { "name": "NepTechPal", "type": "editorial pricing guide", "location": "Pokhara", "published": "2026-04", "url": "https://neptechpal.com.np/blogs/digital-marketing-pricing-nepal" },
    { "name": "Neuro AI", "type": "editorial pricing guide", "location": "Surkhet", "published": "2026-06", "url": "https://neuro.com.np/blog/digital-marketing-cost-nepal-2025/" },
    { "name": "SEO Expert in Nepal", "type": "editorial guide", "location": "Nepal", "published": null, "url": "https://seoexpertinnepal.com/blog/digital-marketing-nepal" },
    { "name": "Softbenz Infosys", "type": "live price list", "location": "Kathmandu", "published": null, "url": "https://softbenz.com/pricing/social-media" },
    { "name": "ClickBenz Creatives", "type": "live price list", "location": "Nepal", "published": "2025-06", "url": "https://www.clickbenz.com/blogs/digital-marketing-price-in-nepal" },
    { "name": "eLance Digital Media", "type": "live price list", "location": "Nepal", "published": null, "url": "https://elancedigitalmedia.com/" },
    { "name": "Skill Shikshya", "type": "training fee comparison", "location": "Kathmandu", "published": "2026-03", "url": "https://skillshikshya.com/blogs/digital-marketing-training-institutes-in-nepal" },
    { "name": "Kumari Job", "type": "training fee and salary guide", "location": "Nepal", "published": "2025-11", "url": "https://www.kumarijob.com/blog/trainings/digital-marketing-course-fees-in-nepal" }
  ],

  "services": [
    { "service": "Social media management", "unit": "per month", "low": 15000, "high": 60000, "premiumHigh": 100000, "sourceCount": 6, "note": "Premium tail applies where video production is included." },
    { "service": "SEO retainer", "unit": "per month", "low": 25000, "high": 90000, "premiumHigh": 300000, "sourceCount": 6, "note": "Upper figure covers enterprise and multi-location work." },
    { "service": "SEO audit", "unit": "per project", "low": 15000, "high": 50000, "sourceCount": 3, "note": "Should include a prioritised fix list." },
    { "service": "Google Ads management", "unit": "per month, excluding ad spend", "low": 15000, "high": 60000, "sourceCount": 4, "alternativeModel": "10 to 20 percent of ad spend with a monthly minimum" },
    { "service": "Meta ads management", "unit": "per month, excluding ad spend", "low": 15000, "high": 50000, "sourceCount": 4, "note": "Frequently bundled into a social retainer." },
    { "service": "Blog article, 800 to 1000 words", "unit": "per article", "low": 2500, "high": 8000, "sourceCount": 2, "note": "Bilingual Nepali and English adds roughly 20 to 30 percent." },
    { "service": "Edited reel or short video", "unit": "per video", "low": 2500, "high": 10000, "sourceCount": 2 },
    { "service": "Commercial video shoot", "unit": "per project", "low": 30000, "high": 100000, "sourceCount": 1, "confidence": "low", "note": "Single source. Indicative only." },
    { "service": "Animated explainer or motion graphics", "unit": "per video", "low": 5000, "high": 10000, "sourceCount": 1, "confidence": "low" },
    { "service": "Influencer collaboration", "unit": "per campaign", "low": 10000, "high": 80000, "sourceCount": 1, "confidence": "low", "note": "Only one published Nepali figure exists. Treat as a sanity check, not a rate card." },
    { "service": "Business website", "unit": "per project", "low": 40000, "high": 250000, "sourceCount": 2 },
    { "service": "Landing page", "unit": "per project", "low": 15000, "high": 40000, "sourceCount": 2 },
    { "service": "Email marketing", "unit": "per month", "low": 10000, "high": 40000, "sourceCount": 2, "note": "Platform subscription of NPR 2,000 to 10,000 is additional." },
    { "service": "Analytics and tracking setup", "unit": "per project", "low": 5000, "high": 25000, "sourceCount": 2, "note": "GA4, Google Tag Manager, conversion tracking, Meta pixel." },
    { "service": "Logo and basic brand identity", "unit": "per project", "low": 10000, "high": 20000, "sourceCount": 1, "confidence": "low" },
    { "service": "Full-service retainer", "unit": "per month", "low": 75000, "high": 300000, "sourceCount": 3 }
  ],

  "publishedPackages": {
    "socialMediaManagement": [
      { "provider": "Softbenz Infosys", "tiers": [ { "name": "Starter", "price": 15000 }, { "name": "Basic", "price": 28000 }, { "name": "Standard", "price": 38000 }, { "name": "Premium", "price": 55000 } ], "vatIncluded": false, "minimumContractMonths": 3 },
      { "provider": "ClickBenz Creatives", "tiers": [ { "name": "Basic", "price": 18000 }, { "name": "Standard", "price": 26000 }, { "name": "Premium", "price": 38000 } ] },
      { "provider": "eLance Digital Media", "tiers": [ { "name": "Basic", "price": 25000 }, { "name": "Standard", "price": 45000 }, { "name": "Premium", "price": 60000 } ] }
    ],
    "seo": [
      { "provider": "Softbenz Infosys", "tiers": [ { "name": "Standard", "price": 34000, "keywords": 10 }, { "name": "Professional", "price": 56000, "keywords": 20 }, { "name": "Premium", "price": 88000, "keywords": 40 } ], "vatIncluded": false, "minimumContractMonths": 6 },
      { "provider": "ClickBenz Creatives", "tiers": [ { "name": "Small business", "price": 25000, "keywords": 10 }, { "name": "Mid-size", "price": 45000, "keywords": 20 }, { "name": "Large", "price": 60000, "keywords": 40 }, { "name": "Highly competitive", "price": 75000, "keywords": 60 } ] },
      { "provider": "eLance Digital Media", "tiers": [ { "name": "Basic", "price": 45000, "pages": 10 }, { "name": "Standard", "price": 65000, "pages": 20 }, { "name": "Premium", "price": 85000, "pages": 30 } ] }
    ]
  },

  "advertisingBenchmarks": {
    "note": "Single source (Neuro AI). Indicative only.",
    "confidence": "low",
    "platforms": [
      { "platform": "Facebook", "cpm": 220, "cpc": 15 },
      { "platform": "Instagram", "cpm": 250, "cpc": 18 },
      { "platform": "Google Search", "cpm": null, "cpcLow": 35, "cpcHigh": 120 },
      { "platform": "TikTok", "cpm": 150, "cpc": 10 },
      { "platform": "YouTube", "cpm": 180, "cpv": 8 }
    ],
    "minimumMonthlySpend": { "meta": { "low": 15000, "high": 20000 }, "googleSearch": 30000 }
  },

  "training": {
    "unit": "per course",
    "consensusLow": 15000,
    "consensusHigh": 38000,
    "nationalAverageRange": { "low": 10000, "high": 30000, "source": "Kumari Job" },
    "institutes": [
      { "name": "Mindrisers", "durationMonths": 2, "fee": 19900 },
      { "name": "IT Training Nepal", "durationMonths": 1.25, "feeLow": 15000, "feeHigh": 25000 },
      { "name": "Skill Shikshya", "durationMonths": 2, "fee": 25000 },
      { "name": "TechAxis", "durationMonths": 2.75, "fee": 25000 },
      { "name": "Skill Training Nepal", "durationMonths": 3, "fee": 25000 },
      { "name": "Sarathi", "durationMonths": 3, "fee": 29750 },
      { "name": "Broadway Infosys", "durationMonths": 3, "fee": 35000 },
      { "name": "UpSkill Nepal", "durationMonths": 3, "fee": 38000 }
    ]
  },

  "salaries": {
    "unit": "per month",
    "source": "Kumari Job",
    "bands": [
      { "stage": "Internship", "low": 6000, "high": 10000 },
      { "stage": "Entry level", "low": 15000, "high": 25000 },
      { "stage": "Skilled", "low": 30000, "high": 60000 },
      { "stage": "Mid-level, 2 to 5 years", "low": 60000, "high": 100000 },
      { "stage": "Senior or manager", "low": 100000, "high": null }
    ]
  },

  "taxes": {
    "vatRatePercent": 13,
    "note": "Nepal's standard VAT rate. A VAT-registered agency issuing a tax invoice must add it. Only one source in this sample discloses VAT treatment on its published prices.",
    "withholdingTax": "Service payments attract tax deducted at source; the applicable rate depends on the vendor's registration status. Confirm treatment with your accountant."
  }
}