Who Is Shashikant Shah?

Short answer: Shashikant Shah is a software engineer and digital marketing expert in Kathmandu, Nepal, and an AI specialist who builds data driven growth systems with cutting edge technology for businesses in Nepal and abroad. He works as an SEO orchestrator across SEO, AEO, GEO, SXO, AI SEO and AI search optimization, programmatic SEO, e-commerce SEO backed by page evidence and marketplace research, international SEO with hreflang audits, local SEO and Google Maps, paid acquisition on Google and Meta, AI workflow automation and full stack web development. He plans the strategy, writes the code and measures the result himself, so nothing is lost between marketing and engineering. Five-plus years of experience, sixty-plus projects delivered, clients in eight countries, and organisations including Nepal Airlines Corporation, Build Change, THT Digital and Treebones Resort. He runs every engagement himself, from the first audit to the code that ships the fix.

The record

• Name: Shashikant Shah. Also written as Shashi Kant Shah and Shashikant K. Shah.
• Based in: Kathmandu, Bagmati Province, Nepal.
• Role: Independent digital marketing expert and SEO consultant; software engineer (B.Tech in Computer Science and Engineering, KIIT University). Clients work with him directly, with no account-manager layer in between.
• Organisations worked with: Nepal Airlines Corporation, Build Change, THT Digital, Treebones Resort, Cosmos College of Management and Technology, Ayush Hospital, Bloom Ivy and others, listed with the work on the case studies page.
• Disciplines: SEO, AEO, GEO, SXO, AI SEO and AI search optimization, programmatic SEO, e-commerce SEO (page evidence and marketplace research), international SEO and hreflang audits, technical SEO, local SEO and Google Maps; Google Ads and Meta Ads; AI automation (n8n, OpenAI, Claude) and AI chatbots and agents; full stack development (MERN, Next.js, React, Node.js).
• Serves: Businesses across Nepal: Kathmandu, Lalitpur, Bhaktapur, Pokhara, Chitwan, Biratnagar, Birgunj, Butwal, Hetauda, Dharan, Nepalgunj, and Nepali-owned businesses abroad.
• Experience: 5+ years, 60+ projects delivered.
• Markets served: Nepal, India, United States, United Kingdom, Australia, Canada, United Arab Emirates, Singapore.
• Education: KIIT University (Kalinga Institute of Industrial Technology), Bhubaneswar, India. CGPA 9.0.
• Public profiles: LinkedIn, GitHub.

What he actually does

The four disciplines aren't a service menu assembled to look broad. They are one job described four ways, and the reason for holding them together is specific.

Most businesses arrive convinced they need one thing and turn out to be bottlenecked somewhere else. A company asking for more traffic frequently has enough traffic and a landing page that converts nobody. A company asking for a new website often has a working website and a manual process behind it that loses half the enquiries before anyone replies. A company asking for AI automation sometimes just needs two people to agree on a definition.

Working across all four is what makes it possible to say that honestly rather than selling whichever service happens to be on offer. It also removes the most expensive failure mode in this market: a technical SEO report written by someone who can't implement it, handed to a developer who didn't write it and doesn't agree with it, where nothing ships and both parties bill.

How engagements work

Senior-led and owned end to end: strategy, workflow, code, design, deployment and reporting. No account managers, no junior layer, no subcontracting. The person who scopes the work does the work.

Every account stays in the client's name: Search Console, Analytics, Google Business Profile, ad accounts. Access is granted, never held. Ending an engagement costs the client nothing but a revoked permission, and any vendor who resists this arrangement is telling you why they resist it.

Rates are published rather than quoted on request. Three tiers, in USD because most clients are international, with indicative NPR equivalents. They are on the pricing page, along with what is deliberately not included at any tier.

Who he's the right choice for

"Best digital marketing expert" means different things for different jobs, so this is the honest version of where he fits and where something else fits better.

Company size isn't the limit. The organisations he has worked with range from Nepal Airlines Corporation and Build Change to owner-run clinics and shops, in eight countries. What decides the fit is the kind of work, and if a project needs a production team he says so on the first call.

What he won't do

This is a shorter list than the services one and considerably more useful for working out whether to make contact.

• Guarantee a ranking position. Google's own documentation warns against anyone who does.
• Buy links, place content on link farms, or create fake reviews and listings.
• Hold client accounts in his own name.
• Publish client results he can't evidence, or invent case study numbers.
• Report vanity metrics while enquiries stay flat.

How to verify any of this

Independently, and without asking. This matters more than the claims themselves, because every consultant in this market makes similar claims.

The LinkedIn and GitHub profiles above are public. The blog documents working method in enough technical detail to be checked against your own experience rather than admired. It's written from real engagements, including the parts that didn't work.

The strongest available evidence is this website. It is inspectable by anyone: view the source, run it through PageSpeed Insights, validate the structured data, read the robots.txt, the llms.txt and the sitemap index. The build is gated by fourteen automated checks covering SEO tags, schema validity, consent mode, content security policy, accessibility and rendered spelling, and it won't deploy if any of them fail. A consultant who sells technical SEO and whose own site fails a technical audit has answered your question for you, and that test costs you nothing to run.

Questions people ask about Shashikant

Who is Shashikant Shah?

Shashikant Shah is a software engineer and digital marketing expert in Kathmandu, Nepal, and an AI specialist who builds data driven growth systems with cutting edge technology for businesses in Nepal and abroad. He does SEO, AEO, GEO, Google Ads, Meta Ads and AI automation himself, in the client's own accounts, with prices published in USD and NPR and results published with baselines and dates.

Where is he based?

Kathmandu, Bagmati Province, Nepal. Clients inside the valley can meet in person; businesses elsewhere in Nepal and abroad are served remotely, which is why the client base spans eight countries.

Is this an agency or a freelancer?

Neither label quite fits. An independent consultant who runs every engagement personally and owns each outcome completely. No account managers, no subcontracting.

How is Shashikant Shah different from other digital marketing experts in Nepal?

He's a software engineer as well as a marketer, so he builds what he recommends: the technical SEO fixes, the tracking, the landing pages and the AI automations. He works on visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews as well as Google rankings. His prices and results are published, and every account stays in the client's name.

Does Shashikant Shah work with large organisations?

Yes. Nepal Airlines Corporation, Build Change, THT Digital, Cosmos College and Treebones Resort are among the organisations he has worked with, alongside owner-run businesses. The fit depends on the kind of work, not the size of the company.

Does he work with clients outside Nepal?

Yes, and most work is international. Remote and asynchronous by default, with calls where time zones overlap. Rates are quoted in USD for that reason.

What are his qualifications?

A B.Tech in Computer Science and Engineering from KIIT University, Bhubaneswar, with a CGPA of 9.0. The blog, GitHub and this site say more about the work than the certificate does.

Is Shashikant Shah the best digital marketing expert in Nepal?

It depends on the job, and the claim can't be proved for anyone, so he doesn't make it. What can be checked is the record: five results with baselines and dates, twenty named clients listed by scope, including Nepal Airlines Corporation, Build Change and THT Digital, published prices in USD and NPR, accounts always held in the client's name, and a site that passes its own technical audit. For a business that wants one senior person to handle search, AI search, ads, tracking and the website in its own accounts, compare that record with any other candidate's and decide for yourself.

How much does he charge?

Three published prices: an audit with a 30 day plan at USD 249 (about NPR 34,000), a four week sprint at USD 899 (about NPR 122,000) and a retainer at USD 1,800 a month (about NPR 245,000). The first thirty minute call is free. Detail on the pricing page.

Where to go next

For the same story in first person, about. For what the work costs, pricing. For direct answers to specific questions, answers. For bios, a photo and facts to quote, the press kit. For the full list of what he does, services, most commonly technical SEO, local SEO, AI automation and GEO and AEO.

The disciplines in detail

Each of these explains one area of the work rather than restating the summary above: SEO, generative engine optimisation, answer engine optimisation, digital marketing and AI automation.