I started as a software engineer and expanded into growth marketing, bringing the two disciplines together for practical digital systems. Over 4+ years, my work has covered 40+ projects across 8 countries, all from Kathmandu.
I'm deeply interested in AI, not as a trend, but as a tool to simplify workflows and remove the repetitive work slowing teams down. On any given day I'm usually building automations in n8n that connect OpenAI/ChatGPT into painful manual processes, developing the Next.js or MERN codebase behind it, designing the website that presents it well, and running the SEO and digital marketing that gets it seen in classic Google search and the newer answer engines (AI Overviews, ChatGPT Search, Perplexity, Gemini).
My approach connects discovery, workflow design, code, interface design, deployment and measurement. Each engagement starts with a defined scope, implementation plan and ownership handover. If that approach fits your needs, the contact section below is the fastest way in.
Full detail, scope and process for each engagement is on the services page.
Technical SEO audits, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). I improve crawlability, structured data, internal linking, Core Web Vitals and content clarity for classic and AI-powered search.
Data-driven ad campaigns on Google and Meta platforms. From campaign setup to audience targeting, bid optimization, and performance reporting to maximize your ROI.
Production-grade websites and web applications built with the MERN stack (MongoDB, Express, React, Node.js), Next.js, TypeScript, and Tailwind. Responsive, SEO-optimized, fast, and conversion-focused. From marketing sites to SaaS dashboards to internal tools.
Landing pages designed around clear messaging, accessible interaction and measurable conversion paths. Scope can include copy review, test planning and conversion tracking.
AI workflow automation built with n8n, OpenAI / ChatGPT API, Claude, and custom Python. Lead generation pipelines, AI agents, content workflows, and business process automation designed to reduce repetitive work.
Content planning, creation, and distribution strategies that build authority and drive organic growth. Blog strategy, social content, email campaigns, and more.
GA4 setup, conversion tracking, custom dashboards, and performance reporting. I help you understand what's working and where to invest next.
CRM configuration, lead management pipelines, and business process documentation. Get your operations organized and your team aligned.
SOPs, runbooks, deployment documentation, and operational workflows. I help teams standardize processes and reduce downtime.
Custom web applications and cross-platform mobile apps built with React Native, Next.js, and the MERN stack. SaaS platforms, internal tools, admin dashboards, marketplaces, e-commerce backends, and progressive web apps. Hire a full-stack developer for end-to-end product builds.
Custom AI agents and ChatGPT-powered chatbots built on OpenAI GPT-4, Claude, and open-source LLMs. RAG systems on your knowledge base, customer support bots, internal AI copilots, and document-Q&A platforms. Includes vector database (Pinecone, Chroma), prompt engineering, and production hosting.
Managing SEO, GEO, content strategy, Meta Ads and Google Ads implementation. Responsibilities include technical content structure, campaign setup, measurement and iterative optimization.
Providing website development, SEO, Google Ads, Meta Ads and campaign optimization. Work includes landing pages, content strategy, analytics reporting and brand implementation.
Managed IT operations and workflow support, documented standard operating procedures, coordinated infrastructure upgrades and migrated operational records to cloud storage.
Implemented third-party API integrations and responsive React.js interface components. Contributed to technical documentation, sprint coordination and cross-functional feature delivery.
Coursework included computer science, algorithms, data structures, software engineering and web development.
Use case: Support structured candidate review while keeping final decisions with people.
Approach: OCR-based resume parsing, searchable profiles, configurable matching criteria and human review checkpoints.
Tools: React.js, Tailwind CSS, Node.js, MongoDB, OpenAI API, Firebase Auth, AWS Lambda
Deliverable: A documented workflow architecture and implementation plan.
Use case: Replace repeatable manual deployment steps with a reviewable pipeline.
Approach: GitHub Actions workflows, containerized Docker services, tests and cloud deployment configuration.
Tools: Docker, GitHub Actions, AWS
Deliverable: Versioned pipeline configuration, rollback planning and operating documentation.
Use case: Coordinate organic search, paid acquisition, landing pages and measurement.
Approach: Technical SEO review, campaign structure, landing-page hypotheses and analytics setup.
Tools: Google Ads, Meta Ads, GA4, GSC, SEMrush, Ahrefs
Deliverable: Prioritized implementation roadmap and measurement framework.
Use case: Organize support requests, operational records and recurring IT procedures.
Approach: Standardized SOPs, cloud record organization and coordinated infrastructure changes.
Tools: OneDrive, Google Drive, Internal IT systems
Deliverable: Documented processes, ownership model and migration checklist.
Use case: Create a professional web presence with search fundamentals and reliable measurement.
Approach: Responsive development, technical SEO, analytics events and campaign-ready landing pages.
Tools: HTML/CSS/JS, React.js, Google Ads, GA4, SEMrush
Deliverable: Accessible website, analytics configuration and maintenance documentation.
Use case: Extend an application with API-backed features and responsive interfaces.
Approach: API integration, database query review, React.js components, tests and sprint documentation.
Tools: React.js, Node.js, REST APIs, MongoDB
Deliverable: Tested feature implementation and technical handover notes.
My published background covers 40+ projects across Nepal, India, the United States, the United Kingdom, Australia, Canada, the UAE and Singapore. I work directly with founders, internal teams and agencies, with the accounts, code, documentation and reporting kept in the business's control.
Delivered across development, search, paid media and automation.
Remote collaboration across Nepal and international markets.
Your business retains its accounts, source code, data and handover documents.
Deep dives on AI automation, technical SEO, full-stack development and growth systems, focused on methodology, implementation and responsible measurement.
Learn how to score business workflows, estimate value, choose between rules and AI, and launch the right first automation safely.
Work through 73 interactive SEO tasks and keep your progress saved between visits.
AI Automation
Score your workflows, estimate value, choose the right level of AI, and launch a safe first automation.
Five verified SEO, local search and PPC results, plus delivered work across aviation, hospitality, healthcare, NGOs, manufacturing and retail.
My privacy policy scored 90.07 for internal authority. Six commercial pages scored below the median blog post. Here is the measurement and the fix.
SEO & GEO
Four ways a Search Console export misleads you, taken from a real one, with the check for each.
SEO & GEO
Zero paid subscriptions, a full audit stack. What free tools replace, and the three gaps they cannot fill.
One intent, one page. Building the map, finding cannibalisation, and when to leave a page deliberately unmatched.
Five scheduled workflows on four cadences. What to check daily, what to leave for the month, and how to let automation write safely.
A 25-command SEO engine in Python, pointed at my own domain. Technical health 92 out of 100, and zero non-brand clicks in seven and a half weeks. The full output, including the numbers that do not flatter the site.
What each digital marketing service in Nepal actually does, what it realistically costs, and the order to buy them in for businesses in Kathmandu and beyond.
SEO & GEO
How SEO actually works in Nepal, why rankings alone do not produce enquiries, and the exact path from a Google search to a paying client in Kathmandu.
SEO & GEO
What an SEO consultant in Kathmandu should actually do, the twelve questions to ask before hiring, the red flags to walk away from, and what it costs in Nepal.
What a website really costs in Nepal: design and development price ranges, domain and hosting, ecommerce, what quotes leave out, and how to compare them properly.
Full Stack Dev
Custom software development in Nepal: build versus buy, how to scope a project, pricing models, choosing an IT company in Kathmandu, and who owns the code.
SEO & GEO
A practical 2026 guide covering search intent, technical SEO, content, local search, ecommerce, measurement, AI search and a staged roadmap for better Google visibility.
Search intent before keywords, researching English, Devanagari & Roman Nepali, titles & internal links, local pages that are not doorway pages, & what schema genuinely cannot promise.
SEO & GEO
What Google's link spam policy actually forbids, why buying links in Nepal fails commercially before it fails on policy, earning coverage locally, citations, reviews, & what to measure instead of Domain Rating.
Most Nepali pricing guides tell you what one agency charges. I compared what several actually publish, showed where they agree, flagged where they do not, & explained what each budget really buys.
Most Nepali businesses do not have a marketing problem, they have a system problem. The five layer system I build: foundation, local SEO and GEO, Google Ads, and a deep Meta advertising playbook.
Strategy
Dubai gives you a vetting tool no other market does: a verifiable trade licence. How to use it, plus VAT invoicing, Arabic versus English search, and the seasonality that distorts your reporting.
India has more agencies than any buyer can realistically filter. How Bangalore, Delhi and Hyderabad differ, what each price tier actually buys, and the GST and ownership checks most buyers skip.
Strategy
Most businesses in Kathmandu do not lose money hiring an obviously bad agency. They lose it slowly. The checklist I would want a friend to run before signing with anyone, mine included.
SEO & GEO
Google AI Overviews, ChatGPT Search and Perplexity are reshaping discovery. This guide covers technical eligibility, entity clarity, source attribution and extractable answer structure without promising placement.
Full Stack Dev
An implementation guide to App Router, Server Components, parallel routes, streaming, accessibility and search-ready application architecture.
A practical landing page conversion audit covering five hypotheses, the evidence needed to assess them, and responsible ways to test changes.
AI Automation
Rule-based automation suits predictable tasks, while model-assisted systems can handle bounded ambiguity. This guide explains when to use each and how to combine them safely.
DevOps
A broken deployment pipeline wastes more time than it saves. This GitHub Actions setup covers zero-downtime deploys, automated testing, and rollback on failure.
A practical Google Ads account audit framework for small budgets, covering measurement, search terms, bidding, targeting, landing pages, and weekly review.
Technical SEO
Crawl issues, Core Web Vitals failures, broken internal links, thin content, orphan pages - every audit surfaces the same categories. Here is the repeatable 60-minute process I run before touching any strategy.
DevOps
A decision framework for choosing Docker Compose or Kubernetes based on workload, team capacity, reliability needs and operational complexity.
A practical system design guide for AI-assisted outbound with human approval, consent controls, delivery safeguards, reply handling, and CRM synchronization.
Experience spans 40+ projects in 8 countries, with work across engineering, automation, search and marketing implementation.
Engineering and marketing are considered together, so implementation, measurement and communication share one plan.
Every strategy is backed by data. I track, measure, and optimize based on what the numbers say, not assumptions or guesswork.
I don't just do tasks -- I build repeatable systems. From marketing workflows to deployment pipelines, I automate what should be automated.
No jargon walls, no status updates that say nothing. I communicate clearly, set expectations honestly, and keep you in the loop.
I work like a partner, not a vendor. Flexible engagement, focused on your business goals, and available when you need me.
Shashikant Shah is an AI automation specialist, full-stack developer and technical SEO consultant based in Kathmandu, Nepal. He has 4+ years of experience across 40+ projects in 8 countries and works on n8n + OpenAI workflow systems, MERN and Next.js applications, and technical SEO, GEO and AEO implementation. He studied Computer Science at KIIT University, Bhubaneswar, with a CGPA of 9.0.
Six core service areas:
AI workflow automation with n8n, the OpenAI / ChatGPT API and Claude, including AI agents and custom chatbots. Technical SEO consulting covering audits, on-page work, structured data and Core Web Vitals. GEO and AEO consulting for visibility inside AI answer engines. Full-stack web and mobile development in the MERN stack, Next.js, TypeScript and React Native. Google Ads management and Meta Ads management for Facebook and Instagram. A full breakdown of scope and process for each is on the services page.
He is based in Kathmandu, Bagmati Province, Nepal. His 40+ projects span 8 countries, and remote engagements can be arranged around an agreed time-zone overlap.
His automation methodology covers process mapping, n8n orchestration, model API integration, validation, human review, failure handling and documentation. Example solution patterns include lead-routing pipelines, content workflows, CRM synchronisation, private-knowledge document Q&A and internal copilots.
Published guides cover AI automation workflow planning and AI agents versus traditional rule-based automation. Service detail is on the AI automation and n8n page.
Yes. Available implementation capabilities include the MERN stack (MongoDB, Express, React and Node.js), Next.js, TypeScript and Tailwind CSS. Solution types include SaaS platforms, internal tools, marketplaces, e-commerce backends, admin dashboards and progressive web apps, with deployment workflows using Docker, GitHub Actions and Cloudflare Workers.
The implementation methodology is documented in Next.js best practices in 2026. Scope and engagement terms are on the web development page.
Yes, and it is a distinct service rather than an add-on to SEO. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) target citation inside Google AI Overviews, ChatGPT Search, Perplexity and Gemini — surfaces that select sources differently from the classic ten blue links. The work is entity optimization, schema.org markup, extractable answer formatting, source attribution and topical authority, alongside conventional technical SEO.
The full framework is published openly in GEO vs traditional SEO: how to rank in Google AI Overviews. Engagement detail is on the GEO and AEO consulting page.
Three published tiers, listed openly rather than quoted on request: a one-off Audit & Quick Wins engagement at $249, a four-week Growth Sprint at $899, and an ongoing Retainer + Automation partnership at $1,800 per month. Full inclusions for each are in the pricing section above. Custom development is scoped and quoted per project.
For context on what different budgets buy in this market generally, there is a sourced comparison in how much digital marketing costs in Nepal.
Email shashikantshah.tech@gmail.com, phone +977 9845451010, or use the contact form below — a dedicated contact page lists every method in one place. Enquiries also come through LinkedIn and GitHub. The useful first message says what you are trying to achieve and what is currently in the way; a scoped reply usually follows within one working day.
Have a project, campaign, or automation idea? Let's turn it into a working growth system.
I am available for freelance work and full-time opportunities. Let's discuss how I can help grow your business with technology and marketing.
Phone: +977 9845451010 Email: shashikantshah.tech@gmail.comPortfolio collection
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